Spyderco Matriarch vs. Spyderco Civilian – Video film review

Spyderco is one of the most famous brands in the cutlery industry. Spyderco was found in 1976 by Sal and Gail Glesser. In 1981, the first Spyderco folding knife was released then created a revolution in the knife industry and literally defined the form of the modern folding knife. You also can check  best spyderco knive with very cheap price.

Spyderco significant spyder logo

Spyderco first folding kife model

Spyderco has a wide distribution network and manufacturing resources in the U.S., Japan, Taiwan, Italy, and China. Along with the famous and long-live brand name, Spyderco has a big number of loyal fan and customers all around the world. Besides, please check  best edc fix blade knife that will not make you disapointed.

For customer who wants to stop going out “bladeless”, choosing a trustworthy brand isn’t easy then things become even harder in choosing between different models, considering materials, uses of knives, etc.

When you decide to go with Spyderco, the most common question customers usually have is choosing between these two Matriarch and Civilian.

Both Matriarch and Civilian’s blades are made from Japanese-made VG10 steel. Premium VG-10 is claimed as a kind of hard steel with excellent edge-retention and all-round performance. With these qualities, VG10 is now all used as main material for blades instead of the inferior ATS-55 steel once favored by Spyderco over a decade ago.

Occasionally, for defensive purposes your number one choice would be Spyderco Civilian, because it is specifically designed for that purpose.  In fact, the Civilian is one of the most respected and best-selling self-defense knives in the market.

Spyderco Civilian

Take a look at Spyderco Civilian, you would feel Civilian looks very much alike its ancestor – Spyderco’s first folding knife a lot. In fact, Civilian was developed from the original model in order to be one of undercover agents’s weapons, and to be used like an oversized claw. Spyderco produce Matriarch almost like a smaller version of the Civilian but to sell to another objects, and named it the Reserve-S blade.

Civilian keeps the S-shape as Spyderco called it (or literally hawkbill shape) like a claw so it wouldn’t be used as an EDC knife. The Civilian is longer than Matriarch, but is expressly meant for self-defense according to Spyderco.

So using Matriarch as an EDC knife is totally possible. Matriarch is for utility usages, and some purposes the bigger Civilian can’t handle. That’s the reason why Spyderco produce Matriarch as a regular production model. Matriarch line has waved version, also much handier, smaller and lighter compare to Civilian. The waved Matriarch has a similar shape with Civilian but is made thicker, and also according to Spyderco is “useful either for self-defense or everyday use”.

Lil Matriarch – Black FRN Handle – SpyderEdge

On the other hand, Civilian does the best at self-defense role with its very-pointy and dangerous tip, striking and terrifying blade and maximum effect slashing. Because of having that fragile tip, easier to get damaged Civilian asks for a smart, thoughtful and careful owner. Also, the package comes with Civilian is very thick and cool.

Civilian’s tip, intimidating appearance

A handy Civilian

Although Civilian is designed for self-defense purpose, it’s not a killing tool; Civilian isn’t used for combat but purely for defensive scenario and emergencies. Users still can consider the Civilian knife which is sit pretty deep in the pocket for maximum concealment and preparation, as a rescuer tool in some cases such as cutting seat-belts or harness straps.

But if you think Civilian isn’t worth the extra payment comparing to Matriarch’s price, it’s totally easy to understand. Matriarch’s smaller, shorter size fits perfectly into your pocket or under the belt or even in your hunting boots. And Matriarch is strong enough – just like its name, can finish all the expected tasks in our daily life (for example some cutting chores such as cutting through a thick saplings, cutting carton box, etc.). Especially, customers who live in some county with strict rules about knives-carry-length should go with Matriarch.

Still can’t decide which Spyderco’s baby to go with, we do a little comparison by specific number:

Matriarch 2 SpyderEdge Civilian SpyderEdge
length overall 8.39″ (213 mm)

blade length 3.55″ (90 mm)

blade steel VG-10

length closed 5″ (127 mm)

cutting edge 3.31″ (84 mm)

weight 3.5 oz (100 g)

blade thickness 0.118″ (3 mm)

handle material FRN

length overall 9.188″ (233 mm)

blade length 4.125″ (105 mm)

blade steel VG-10

length closed 5.188″ (132 mm)

cutting edge 3.75″ (95 mm)

weight 4.75 oz (134 g)

blade thickness 0.125″ (3 mm)

handle material G-10(*)


(*) G-10 material is only available for Civilian handle.

Spyderco Matriarch 2 Lightweight Emerson Open
length overall 8.55″ (217 mm)

blade length 3.57″ (91 mm)

blade steel VG-10

length closed 4.98″ (126 mm)

cutting edge 3.27″ (83 mm)

weight 3.5 oz (99 g)

blade thickness 0.118″ (3 mm)

handle material FRN

Spyderco Matriarch 2 Lightweight Emerson Open

And you should remember that Matriarch-the-leader always comes with cheaper price comparing to Civilian-the-beast. Doing the economic calculation, Matriarch is a lot less expensive, and gives you almost as much reach. Still Civilian is worth the deal, the knife itself with its own reliable rocking look and significant purpose get to the point of that price.


Firstly, Spyderco makes some really good deals with both Matriarch and Civilian.

Secondly, you choose Spyderco anyway, consider smart between Matriarch and Civilian in order to meet your needs.

Lastly, you’ll have a good journey with your Spyderco folding knife, in the next decade, and decades after.


Top 3 Cheap Canon Lenses for YouTube

So what are the best and cheapest Canon lenses for making YouTube videos? In this video I’m gonna talk about my top three and some tips for using all of ’em, comin’ up.

Hey, what’s up guys? Sean here with IamKiam, helping you go further, faster in media and on this channel we do camera reviews, lighting reviews, and even lens videos just like this one. So if you’re new here, consider subscribing. And hey, at any point during this video, check out all the links in the YouTube description below. I’ll list all the lenses as well as some bonus resources and things like that. Let’s jump into the video.

So my first recommendation is the Canon 24 millimeter Pancake lens. What I love about this lens is actually what we’re shooting on right now is that 24 millimeters is a great focal length. At times, the 50 millimeter, which we’ll talk about in awhile, is too zoomed in, and so the 24 gives you a nice shot, but there’s a couple features that are awesome about it. First of all, you’ll be able to find it for about 150 dollars USD or cheaper and it has a great aperture. It’s fixed at 2.8 and what that means if you’re new to making videos is a couple things. One, when you set it to 2.8 on your DSLR, you can get the blurry background behind you where you’re in focus but you kind of have that cool look, especially depending on if you’re outside or whatnot. The other great thing about 2.8 is that it works really good in low light situations. The other thing that I love is it has an STM focusing motor and so that means that it has really smooth focusing and it’s very quiet when it focuses. So if you’re using a Canon 70D or a 80D or even a T5i or a T6i, you should have good auto-focus during video where it’ll track your face and just like this, it should be tracking my face, it might be a little bright and the audio’s kinda messed up, but it’ll just track your face the entire time, which is a super nice thing, especially if you’re like making YouTube videos. And then the last thing is that it’s really slim and it’s super light, it’s almost weightless, and so even if you wanna take it around and shoot some photos or create a couple thumbnails for your videos, I would definitely recommend the 24 millimeter, it’s kinda like a go to lens, as you can see, we’re shooting with it right now for this shot because it’s just super awesome.

So the second lens that I would recommend as the best cheap Canon lens is the Canon 50 millimeter 1.8. Now some people call this the nifty 50. It’s great because at only about 125 dollars USD or cheaper, you could pick one of these up. I recommend you do get the new one with STM. It has the stepper motor, smooth and quiet auto focusing during video, and it also has that 1.8 aperture. So the last lens was good in low light at 2.8, this one is even better at 1.8 and it’ll have even more of a blurry background and that effect that you want. The downside with this lens is that it’s very zoomed in. Now the 24 millimeter actually only works on crop sensor cameras but if you just have a 70D or any of the Rebel series, you’re gonna be good with that 24 millimeter. The 50 millimeter will work on any camera, so it’ll work on a 5D Mark II or III or a 6D or cameras that have a full frame sensor. The problem is when you put it on a Canon 70D, it’s about an 80 millimeter lens and so you just have to either plan to be really zoomed in or be really far away from the camera, so not necessarily a bad thing, good to have to create some B-roll for your videos, to create really cool looking artistic shots with depth of field where the subject or the item or the product you’re reviewing is in focus but it’s kind of blurry all around it. So, as you can see, this is really zoomed in. We didn’t adjust where I’m sitting or where the camera is at all and so this is what the 50 millimeter looks like and we actually left the aperture at 2.8. Okay so to give you an idea of what you could do with the 50 millimeters, you could do a shot like this. And so we were just shooting over there and we’re kind of on this loft area, but you do need a lot of space. Like to get this shot composition, the camera’s about 10 feet away from me and then you wanna be really far off your background to get this kinda cool blurred background. So what you’re seeing right now is the lens set to 1.8 aperture and so it creates this cool look. This is all natural lighting and so I’m just getting the window light from over here, that’s why it’s like a little bit darker, probably on this side. With low light or just natural light, you can get really, really cool shots just like this and with the STM motor, it does face tracking. And so it’s cool to be able to just turn that on and have one of the newer Canon Rebel or like a 70D or an 80D and to be able to have trustworthy face tracking. If you’re shooting by yourself, you can know that you’re gonna get that tact-sharp auto-focus with the cool background. And then for the third lens that I would recommend, it’s a little bit more pricey but it’s definitely worth it and that’s the Canon 10 to 18 wide angle lens. 

Now a couple awesome things about this lens is, again, it has that STM motor, so it’ll do the good auto-tracking to your face, quiet during auto-focusing but then, also, it has a super cool focal length specifically for YouTube videos and it’s also kind of a great lens for vlogging. Casey and I used to have really popularized vlogging with the DSLR and he was using a Canon 10 to 22, but this one is more affordable, it’s about half the price, and it also has image stabilization and so that’s a huge feature meaning it’ll take out a lot of the shake if you’re doing handheld shots for vlogging. Now one of the downsides of this particular lens is that it does start at 4.5 aperture and so that’s pretty dark if you think about that last lens, that 1.8, 4.5 is like way down the spectrum, but there’s definitely some things that you can make up for it. One of the keys, if you’re shooting indoors, you definitely want some lighting in the scene. Okay so, this shot probably looks a little bit weird and I’m too far away from the camera, but this is how wide 10 millimeters is. Now we can also go to 18 and so this is what it looks like at 18 millimeters and so you have that range between 10 to 18 on this lens. So the cool thing about the 10 to 18 lens is that at 10, you can get a shot kind of like this. Now we had to set this up a little bit quicker, usually we have the camera little bit higher, but a couple things, one, when you have such a wide lens, you can put the shotgun mic right on top of the camera because you’re so close to the camera. On some of those other lenses, I’d either recommend using a boom pole like this or a Lapel mic because you’re too far away from the shotgun mic but when you are shooting with a wide lens, you can be very close to the camera. You also get that kind of distorted, cool, YouTube look and so it is a great lens for your kit. Now it does cost about 270 dollars USD but you could shop it down to around 200 dollars maybe looking for it refurbished or on the used section on Amazon.

And so definitely check out this lens, it’s also nice, you have the face tracking, and so it can track your face very quietly and doing auto-focus quickly because of the STM motor and so one of my favorite lenses for sure. So those are the three super affordable Canon lenses that I would recommend, but one thing to remember is that, really, the best lens to have is the lens that you already do have. So sometimes people hate on the kit lenses, 18 to 55 or the 18 to 135, it can still take great video, it can still take great photos. They’re great to get started with and even use no matter what level you’re at and one thing to remember when shooting videos is that actually one of the biggest difference makers for your videos isn’t actually gonna be the lens, it’s gonna be the lighting and so when you get into some of those lenses, the aperture starts a little bit dark, they’re not that great in low light, so what’s the answer? Get lighting. So I will actually link up a playlist of some different videos I’ve done on lighting. Super affordable lighting, different types of lighting set ups, so check that out on the YouTube description and on the card as well to really figure out how you can level up your lighting and maybe you don’t even need to level up your lenses yet. I think you should look through the best lenses for Canon 80D and best slow motion camera .

Question of the Day, what are the best budget super cheap Canon lenses that you recommend? I’d love to hear from you in the comment section below and remember some of the best tips and recommendations come from you, those in the IamKiam community, so definitely connect with everybody in the comment section. So thanks so much for checking out this video, definitely subscribe for more videos just like this and if you haven’t downloaded the IamKiam Video Gear Buyer’s Guide, it’s actually my list of the best recommendations for every budget level for cameras, lighting, lenses, all of the above. So you can grab that for free, I’ll link it up in the YouTube description below as well as on the YouTube card. Until next time, IamKiam is helping you go further, faster in media, keep crushing it, and we will talk soon. Blooper, blooper. Hey what’s up guys? Sean here with IamKiam helping you go further, wow, this thing. That’s weird. Is this one. That’s all you need to know, peace.

7 Marketing Trends to Help you DOMINATE Social Media in 2017

What’s up Believe Nation !

Today IamKiam going to share with you my seven strategies to help you dominate social media in 2017. So I recently got asked to do an interview about my thoughts on where social media is going in 2017 because I was featured in Forbes Magazine as one of their Top 40 social marketing talents. And so I shared my thoughts and then thought to myself, I should share with you guys so you can dominate your social media in 2017 too.

So here are my seven ways. Number one is small business will eat brands. From all the brands that I’ve seen, they really suck at social. The content sucks. There’s a lot of production quality in it. It looks fantastic but they miss the authenticity, and they miss the storytelling, and they miss the heart and this is your chance. Guys, everybody’s on social. It’s such an amazing way to drive traffic, to drive attention, to drive customers to your business. It’ll, increasingly, in 2017 be one of the primary drivers for any entrepreneur in your company and it’s your chance to stand out. For entrepreneurs, this has always been, like your story, your authenticity has always been the way to stand out. If you have a website that looks super corporate and boring because you’re trying to compete with the big guys you’re always going to lose. Because if you look the same as one of the big guys, the only reason why I’m going to go with you is because of price and that’s not the game you want to be in. You should be able to charge a premium for what you do because I can connect with you on a personal level. I love your story, I love your passion, I love your commitment. I feel like I’m going to get better service with somebody who actually cares than going to the big company. And because authenticity and storytelling is how small companies win, now you have the platform, people to go out and win at a bigger scale. Now it’s not just relying on people to visit your website or meet you at a trade show. You can do it through content, through YouTube videos, through your Twitter, through Snapchat, through Instagram. All these different platforms give you the ability like never before to reach an audience with your authentic story and passion in a way that brands can’t. The brands are boring. Use that to your advantage to win and eat them. Number two is video’s going to dominate. Video is going to become more and more and more and more important. And it’s not just YouTube, we have Snapchat, we have Instagram stories, we have Twitter getting into video. Everybody is getting into video. The formats that we did for different lengths doesn’t matter but video is going to be more and more and more and more and more important. Everybody has a device now to really record video. And high quality video, and so being able to practice your storytelling in front of a camera, to share your expertise, to show off why you love doing what you’re doing so much, to be positioned as the expert in your industry, is going to become so much more important and I really encourage you guys to start practicing your video storytelling. Again, this is an easy way to stand out, because you interview somebody at a big brand, at a corporation, their videos are so bad. There’s no connection.

They don’t know what it’s like actually dealing with a customer, where you do. You feel the customers every single day. Where some manager at some big company doesn’t. And so video is an amazing opportunity for you to stand out. The people who are going to win are either the ones who have great storytelling, right, can be authentic, can answer questions, can connect their passion through the camera. And also the ones who might be more gear heads who can focus on the 360 video, who can focus on the 4k and 8k, right? Have something different. You don’t need to be at the high end. This is enough. Your phone is enough. If you’re passionate and you’re an expert, sharing that content is enough to make me feel that connection to you and make me want to buy from you.

The other thing in video that we’re going to see more of is live. Everybody’s pushing live. People want to see behind the scenes which is a big advantage for entrepreneurs because when it’s live, people don’t expect the production quality. If somebody’s just snapping some videos or doing Facebook Live, they expect it to be from a phone. You don’t need to have a camera crew. You don’t need to have the lights set up and expensive gear and five people around you holding different microphone. You don’t need any of that. The costs have come down to zero. The costs have come down to this, right. You have it. You have the same ability as every big brand to win in live video and it’s only going to be more and more and more and more and more and more and more and more and more and more important so start doing it ASAP. (energetic music) Number three is mobile first will win. You have to be paying attention to mobile. Look at your website. Look at where people are coming from. Look at the past five years. No matter what industry you’re going to be in, you’ll see that mobile has taken up a greater, greater, greater chunk of your visitors. And in the next 12 to 24 months it may be almost all of your business. And so it depends on your industry. For some companies, already the number one traffic source. For some it’s 30% or 40% but it’s getting there. And so if you’re thinking about your next website or your next social media post that you’re going to be putting up, you have to be thinking mobile first.

I’m in a process of redoing my website for both businesses. You should be looking at yours. Don’t just assume that people are going to be using a desktop forever and optimize around that. Or a laptop. It has to be mobile. The companies that are going mobile first are going to win, it’s only going to get more important. Start now, don’t lose out, don’t be here in 18 months and wondering why your business tanked where, when I go to your website on a mobile phone and it looks like crap and I can’t find your information, right. You need to plan for mobile first. (energetic music) Number four is advertising costs are going to rise. They’ll keep rising. It’s still actually a great deal if you look at Facebook ads. If you want to target Facebook ads, it’s still an amazing deal compared to any other platform, but the bigger brands are starting to pay attention. The big brands are always behind. It’s just the nature of the beast. They’re still spending money on TV and radio and billboard. They’re still spending money but it’s shifting. It’s now shifting. They realize how far behind they are and it’s starting to shift and so the opportunity window is closing down. Advertising costs are going to go up as big brands start shifting their budgets from TV into online. But there’s still an opportunity now. There’s still a window within the next 12 to 24 months to be able to capitalize and I’d be looking to Facebook first. If you can specify a target audience, you know these are the people that you need to target.

You know we do it for CharlieDan’s Salsa. We look at people who are between 25 years old and 35 years old, is our sweet spot and we run targeted campaigns against them. Men like this, women like this, within a geographic area. So whatever your business is, if you can target, if you know what your target audience look like, I would still be on Facebook ads as the number one advertising platform for you but costs are going to go up so you have to be smarter about how you do it. Number five is influencer marketing is going to explode. It’s going to happen. You have to realize that the people with the voice now, the people with the audience, is not just the big networks. It’s not just put an ad on some TV show and hopin’ that things are going to take off. Especially YouTube and Instagram, people with large followings and building up Snapchat now too.

People with large followings, getting them to endorse or use your product. It’s not just about hoping that Kim Kardashian wears your shoes and you take off. You can get insane results from other influencers and those prices are going to rise as well, right. Now it’s massively underpriced to work with influencers to get their buy-in because there is not as much demand. If you think about advertising costs coming up, the next wave is going to be influencer marketing. And so that’s an opportunity while the big brands are slow and sluggish and behind. It’s an opportunity for entrepreneurs to identify who are the 10 influencers that my audience cares about and how do I get them to work with my business, talk about my product or service, be a user, while the costs are still really cheap. The other thing to think about for influencer marketing is you have to let them control the message. This is something I think entrepreneurs are better at than big brands. A lot of brands say you have to do this, you have to mention these five points about how great our product is. You need to understand you’re dealing with creative people.

They know their audience better than you do. They know what works better than you do. And so you have to be willing to give up some creative control to somebody who really knows their audience to let that campaign win. And so I’d be focusing more on influencers and give them creative control to do what they want to do to help pump your product or service. (energetic music) Number six is content is going to grow. The amount of content is just going to explode. It already is. How many times are you going to conferences now and you see people holding up cell phones, recording? How many people are recording parts of their daily life and snapping pictures? It’s growing like crazy. The supply is out of control and it’s only going to continue to explode in 2017 and so you need to find a way to stand out. Any time there’s a ton of quantity, then it’s the quality that will stand out. You have to find your angle. You got to find your niche. You got to find the thing that you do that’s different. And so the way for entrepreneurs to stand out is one, you need to create content. Like once a week is going to become not enough. Once a week right now is kind of good. Once a week is not going to be enough. You’re going to have to move to daily content. You need to find something everyday to talk about in your business. And so some ideas, you can share the stories of the people working with you or the stories of your customers. The stories of why you started this business and what gets you all excited.

You can share your expertise. It can be your thoughts on the industry and where it’s going. It could be questions that people come in and ask you. It could be from your audience and saying, “Hey you can make a video about this.” It could be what your customers are coming in and asking you everyday in your company. Turn those into video or written content for your channels to start to stand out. It could also be the sawdust of your company. Right, sawdust used to be seen as a byproduct that you would throw away. Right, this is garbage, nobody would ever use this and then company would realize, hey you can turn sawdust into products, right. So think about the stuff that you do day-to-day in your business that you never record, that you never share, that you never put out and make it public. You could.

That behind the scenes, authentic stuff is, is where entrepreneurs can win because the brands never want to do that. The brands are always so concerned about how it looks and how people are going to judge them and is it going to pass through legal. Is it going to pass through all of our PR team right, and then nothing ends up getting produced except the overly produced stuff that people don’t resonate with. It’s your chance as an entrepreneur. Show me behind the scenes. Show me how you make your pizza. Show me what you’re doing to create that website and you’re grinding out the code. Show me your day-to-day life. Show me that behind the scene stuff. Make it authentic. Make it daily. So you can do a vlog. You can do a Q&A. You can do storytelling. Has to be regular, consistent, daily content that’s quality, if you want to start standing out. (energetic music) And number seven is that the data nerds are going to reign. It’s really important to have both the passion and excitement and fire that the entrepreneur founder can bring but you have to look at the analytics as well. The people who were so focused on SEO and driving website traffic and conversion optimization, you know all of that data geek stuff, you’re going to have to bring to your social channels as well.

Understanding how to hack the YouTube algorithm. Understanding how to place Facebook ads and have it generate a return on investment. Whether that’s you, if that’s you and you love the science and you love the data and you love diving in and figuring out what works best and hacking it and making it better and going to conferences and researching and watching videos and paying attention to get better constantly because it’s, once you figure out how to hack YouTube, it’s going to change in three months. So you got to stay on top of it.

How To Create A Content Strategy For Your Content Marketing

Hello everybody. Today IamKiam going to be talking about creating a content marketing strategy. Now, before we start, a few quick questions: Are you creating content? Do you have a strategy? Is it working? If the answer to those questions is no, keeping watching, because today we’re going to give you a top level overview of the things that you need to include in your own content marketing strategy.

Let’s kick off with target audience. There are many ways in which you can target your own audience. First and foremost I recommend creating buyer personas. Now you can create a number of personas based on various stages of the buying cycle as well as various needs of your buyers. Don’t look to create too many personas. I would stick to a standard number of between five and ten because you don’t want to overcomplicate things at this stage. Another way in which you want to create or find out information about your target audience is to pull off data in Google Analytics, and you can pull off an audience report in there. This gives you key demographic data based on things such as location, age, gender, and personal interests. Once you have painted up a really good picture of who you’re targeting, you can then create your own goals and objectives for your content marketing campaign. Now every business will have their own business plan, and then drilled down from that they will have their own marketing plan and marketing goals, and then drilled down from that you will have your content marketing plan and content marketing goals. It’s key to remember that each piece of content that you create has to have its own goal and objective. Now a goal could be something like driving referral traffic, organic traffic, social shares, engagement, conversions, leads, sales, and so on and so forth.

However, it’s all well and good saying, “I want to create a piece of content that’s going to deliver lots of traffic.” The way in which you can achieve this is by setting objectives. Now your objectives could be something like to entertain, to provide information, to educate, to persuade, to create controversy. Now a good example will be, let’s say you want to create a piece of content that sustains traffic over a long period of time. That’s your goal. Well, your objective will be to create something that educates, that provides insight, something that you know is going to draw visitors back to your site, and a good example of that will be a white paper, a user guide, a how-to guide. So that just shows you a good example of, when it comes to your goals and objectives, the types of things that you need to be thinking about. They all need to aligned to your marketing plan and then your overall business plan. Now before you create a single piece of content, first and foremost you want to be getting involved on social media. So set up profiles on the big hitters like Google+, Facebook, Twitter and LinkedIn. Populate them, engage with visitors, with users, answer comments, answer questions, and so on and so forth. One of the things I would also recommend is to find industry specific sites, niches, such as Q&A sites [where you could] drill down in those Q&A sites to specific areas that are of interest to your own business. And again, populate that, engage with visitors, engage with users. One of the key things that you want to be getting out of this process is to build up your own community of followers, but also to start engaging with key influencers in those communities, and this will help massively when it comes to the promotional aspects of the overall strategy. So, you know who you’re targeting. You’ve got your goals and objectives. You are active on social.

Now it’s time to start establishing those content ideas. First and foremost what you want to be doing is performing a content audit, so you go on to your own site and measure and map out everything that you’ve ever done in terms of content. So look at blog posts, look at infographics, look at videos, look at everything you’ve done. In a spreadsheet, you want to have various columns, have content type, have content title, the number of page views, the number of social shares, the number of comments, again and it all ties back into your goals and objectives. Any idea that you come up with, always map it against your content audit and have a look at what’s worked and what hasn’t worked. Secondly, after your content audit, you’re going to be doing a competitor analysis. So in a similar way you’re going to be looking at about five to ten of your strongest competitors. Look at the content that they’ve created. It could be you look at on-page stuff, like blog posts, infographics or videos. It could be that you look at off-page stuff, so guests posts, newsletters, surveys, that type of thing. This gives you a good idea, a rich source of ideas of what your competitors are doing, and you can measure that against what you’re currently doing. If you’re not doing that, let’s say, for example, that you find you perform a backlink analysis of your competitors and you find a variety of sites that they’re writing for and they’re writing on, again that provides you with some insight. You might be able to approach those sites, offer a follow-up opinion or a different angle. Just an idea for you to consider.

Google Analytics is also something I would utilise when it comes to creating your own content ideas. In Google Analytics, first and foremost you can perform what is known as a site search, and you can look at the data that you have received from that. This is basically where people land on your site and they perform a site search internally. This provides you with a rich source of insights, because they could be asking questions, queries, and so on and so forth. Now, Google Analytics also provides you with information on key performing pages. So it could be a particular product or service that you then want to create content around. It could be that you find that a particular product or service isn’t performing as well as you would like, and you actually find out that people are dropping out of the buying cycle. Well, in this instance, again you can look at the content that you can possibly create to help feed those people back into the funnel and, hopefully, potentially get a sale or conversion. I would also look at, again it goes back again to the content audit, but look at the top performing pieces of content and see what’s worked and understand why. It could be a piece that’s very, very targeted towards products or services that’s actually worked well. Or likewise it could be something that’s industry specific, but not specific so much to your brand. It’s a good idea to have a blend of those different types of content. You also want to make sure that your content is keyword optimised. So you need to perform keyword research. That pretty much goes without saying. The keywords that you establish within your keyword research should obviously feature in the content you create. This itself gives you a good idea of content ideas, but also utilise something like Google Trends, where you’re able to look at your trending topics, not just those core keywords. This is really useful when it comes to creating more long tail content. Finally, you want to be looking at your own internal events, your own calendar, your own internal news and utilise that and leverage that when it comes to creating your own content So you’ve got all of your ideas and you now want to map that on an editorial calendar. You want to be looking at mapping this over a 3 month, 6 month, or 12 month period, and you really want to be factoring in those key dates, those key events. You also want be looking at more standard national holidays, things like Mother’s Day, Father’s Day, Valentine’s Day, Halloween, Christmas, Easter, and really think about your overall campaigns and how you can tie that in with those holidays.

Your editorial calendar should really also feature promotional aspects. So it stands to reason that any piece that you create needs to have a promotional phase. Whether that promotional phase is on social or whether you have a whole outreach program that you want to organise, it’s really up to you. But your promotional calendar, your editorial calendar must feature who is going to promote it. The other good thing about an editorial calendar is it holds people accountable. Not only will you have the live date or the publish date or the upload date and the promotion date, but you can account and assign each individual who does those activities. When it comes to promoting your content, as I’ve mentioned, really lay the foundations when you’re populating and engaging on your social media profiles. But in addition to that, you can look at other things, like an outreach program, and this is basically where you want to gather a list of industry relevant people who will benefit from that content. It could be that you’ve actually featured people within a piece of content or you’ve featured a resource in a top ten list or something like that.

Anywhere you think someone will benefit from having that content, seeing that content, or sharing it that is really crucial to your own promotional efforts. Then finally, it goes without saying that whenever you create content, you want to measure it, and the way that you measure your content is really relevant to the goals and objectives that you set out in the first place. But as a basic, as a very, very standard level, you want to be setting up Google Analytics, tracking code, and you want to be setting up goals within there. You want to be looking at key things, like where your traffic is coming from, the user age, their location. You want to be looking at the number of visits, where those visits are going after they’ve landed on your content, and again this provides you with a richer insight into the effectiveness of your own content. So there we go. That was a nice quick overview of all the things that you need to consider when it comes to your own content marketing strategy. If there’s anything that you think I’ve missed that you would like to add, please do leave a comment below or get in touch with us. And that leaves me just to say thank you very much.

What you should and shouldn’t do in film making


Specialize in Content Theme or Message

The better you become at what you do, the greater the chance others will see the value in what you are accomplishingthe value in what you are accomplishingUse quirky humor and ironyWith your tongue firmly in cheek, you have a better chance of weathering the current field of videos being created. Humor and positivity are the objectives now, and you will do well to take advantage of this trend.Develop YourStrategy beyondYour BoundariesMaybe your humor is too biting for your current clientele. Realize that there are a wide array of tastes, and thinking beyond your current framework will offer opportunities you might otherwise miss.

Perform DueDiligence onmaterialClear the IP barriers by remaining free of encumbrances of plagiarism, libel, etc. Make sure your legal standing is iron-clad.etc. Make sure your legal standing is iron-clad.Open yourboundaries andrestrictions as much as possibleInclusiveness is a huge benefit in the video marketplace.

Consider all the alternatives, and see how you can take advantage of that opennessKeep producingIt has taken this far to actually say it, but your best likelihood on creating a successful video is not instantaneous viral acceptability, but of making a long series of successful videos, that do what you desire of them, that convey your proper message, and that get the appropriate response to your calls to action. DO good work, and you will achieve the appropriate measure of success.


Become subject to your own pressBecome subject to your own pressIt is pretty easy to watch growth happen, and believe your job is done. But a constantly repetitive video business is more than that. Stay controlled about our business, keep your outreach expanding. Keep a rational eye on your work, and don’t get fooled by instantaneous success or failure.

All things change.Take criticismpersonallyA reviewer’s venom is often just a manifestation of their emotional state, and rarely is reflective on the material they review. Just as you don’t want to overblow your praise, take into consideration the origins of the complaint or criticism, and look only for warranted improvement. In any negative there is a root of truth, so take that into account on future projects.Be above the parodyIf a video you do gets spoofed, take it as high praise, no matter its take on your version. The benefit of replication stems from the reality that such will lead inevitably back to the source, thereby driving your video along with theirs. Even consider making spoof videos of your own video, since you can see the flaws that the parody inevitably draws from.as high praise, no matter its take on your version. The benefit of replication stems from the reality that such will lead inevitably back to the source, thereby driving your video along with theirs.

Even consider making spoof videos of your own video, since you can see the flaws that the parody inevitably draws from.Forget toacknowledge othersThe worst thing one could do is take sole credit for something that is clearlya collaboration. Getting the word out about your awesome team, all the help you have received, and who all was involved are all ways to improve your standing, and drive new loyal viewers to your videos.Forget to monetizeIn all of your video production, remember what it is you are trying to accomplish. When possible use Google AdSense and AdWords programs to drive revenue from viewership, and make the best out of your promotional needs.

Stop making more

Don’t see an individual video as being your sole objective. An ongoing campaign of new videos, expanded viewership, and a broader consumer base for your products and services needs to be your primary concern.

Specific Details & Common Terms in Video Production

Action Axis
The imaginary line along which subjects move to maintain screen direction. Crossing it or reversing it causes errors in continuity that are confusing to the viewer.
Close-up (CU)
Tightly-frames camera shot where the principle subject is viewed at close range. Pulled back would be considered “medium close up” -(MCU), while zoomed in very close is “extreme close up”-(ECU orXCU)
Visual constitution of all characteristics of a shot. Combined qualities form an image that is pleasing to view.
Depth of Field
Range in front of a particular camera’s lens in which images appear in focus. Depends on distance from subject, focal length of the lens and aperture settings.
Establishing Shot
Opening image of a program or scene. Usually wide angle or distant perspective that orients the viewer to the setting and surroundings.
Process of composing a shot for content, angle, and field of view as well as perspective.
Long Shot (LS)
Camera view of subject or scene from a distance, showing broad perspective
Nose Room

Space between subject and the edge of the frame, in the direction the subject is looking. Also known as ‘look room’.
Over-the-shoulder shot
View of the subject with another person’s shoulder in the shot. Used in interview shots and situations.
Horizontal camera movement, from Right to Left or Left to Right, from a stationary position
Vertical camera movement, from low to high, or high to low, keeping the cameral level.
Rack Focus
Shifting focus between subjects in the foreground and background so the viewer focus shifts with the camera.
Video shoot performed on location, outside a studio environment.
Rule of Thirds
Composition theory wherein field is divided horizontally and vertically by thirds, and subjects are placed along those lines.
In the language of moving images, a sequence of related shots usually consisting of all action in a particular location.
Intentional, isolated camera view that will work with others to create a scene.
Vertical rotation as if on a tripod.
Lateral movement of a camcorder that
travels with a subject, Should remain a uniform distance from the subject.
Visual special effect where viewers see them image through a perceived keyhole, heart shape, etc. Low-budget films can attain this effect through aiming the camera through the appropriately-shaped cutout.

Whip Pan

Extremely rapid camera motion from left to right, or vice versa, appearing as an image blur. Two such pans in the same direction edited together to make one moving from, another moving to a stationary shot can effectively convey a passage of time, or a change of location.

With this working vocabulary, these tips, and a recommendation to just go make some videos, you are on your way. Who knows, you may have the next Grumpy Cat! And even if you don’t ever succeed in making the Viral Video, you will at least have quality video in your library, and a host of new skills to deploy on your next big project!

So share this information, and get behind the camera. There is a world to record out there.
To hear about Entrepreneur Publishing’s new books first (and to be notified when there are free promotions), sign up to their New Release Mailing List.

Finally, if you enjoyed this book, please take the time to share vour thoughts and post a review on Amazon. It’d be greatly appreciated!

Thank you and good luck!

How to create more attractive content on video marketing

Step Number Seven: Create Contemporary ContentStep Number Seven: Create Contemporary ContentIn this chapter, you will learn:• The broad spectrum of video possibilities, so you can choose the best for your message and your capabilities to create them• Match your choice to your message for maximum impact.

What is happening NOW impacts the receptiveness of your video. Taking care to consider what kind of message you want to convey, what platform best matches it, and how best to go about its creation, you can hit the mark in a major way, and give yourself the greatest opportunity for success.

Determine the basis of your video

Since the video – creation field is so open, one would think that you could literally create anything as a video, and have a chance of becoming ‘viral’ with it. While there are precedents of this nature, where the person who put up the video did not think, nor even consider their video would become so appealing to so many, the vast array of successful
videos fall into one of the following categories. As we look at each one, we’ll recommend some categories for each that would be a good match, and some that probably would be better suited doing something else.

Prank or Practical Joke

o Basic premise: Some setup is made and described to the viewer, with the idea that what you are recording are the witless public response to the action.

o Visual Satisfaction: Viewers enjoy wacky, real responses from the people captured on \ideo, and the aftermath of discovery of the prank or practical joke

o Recommendations :


VideoBasic Premise. Take a popular song or lyrical poem, and using voice-over, let others lip-sync.

Visual satisfaction: Juxtaposition and irony go well to drive this popular type of video, regardless of the musical theme, and gets people thinking in new ways about what music and the lyrics mean.

RecommendationsParticularly effective with young folks, and fans of whichever musical form you are using. Not effective:  or missing the mark if dealing with material to which the lyrics or music are not related, but can be a great icebreaker video otherwise.

Adorable Family or Pet video

Basic Premise:Human nature sets us up for a visceral response to cute animals and endearing family situations.

Visual Satisfaction:One question: Who doesn’t like cute animals, in our deepest heart of hearts?

Recommendations: If the cutesy factor isn’t too ridiculous, this will work for just about every category. The cleverer, the sweetest of these can go through the roof. Probably not a good match for a weapons manufacturer or mercenary force, but otherwise, this is good to go for most others.

Meme-Worthy Video

Basic Premise: A word, phrase, or situation that is eminently memorable, and that can be bent to your particular message or theme.

Visual Satisfaction: Links your message and concept to something that is already memorable, thereby driving your message deeper than it otherwise may penetrate.

Recommendations: So long as the parody or meme themes are in line with what you want to convey, this can be very powerful. On the other hand, if there is little to associate them to one another, your meme concept may actually backfire, leaving a negative image. Use with caution.

Step Eight: Create Promote. Release, Repeat.Step Eight: Create Promote. Release, Repeat.

In this chapter, you will learn:• The deepest secret of video creation and production• The Video release is a calculated and planned marketing program, as is any other type of promotion. It has a high and nearly unattainable topside, and a minimal expense and almost no downside.

Time Your ReleaseTime Your ReleaseThe one resource you can manipulate is the release date. Create the concept far enough in advance to be able to take into account all the variables.Current AffairsKeep your eye on what is happening around you, what news stories are around, what ways your video can reflect the topics and themes that would make it appealing to others.

Inclusion andInvolvementReach out to community and business leaders involved, to get intrinsic support readyto roll when you are set for launch.Seed the ReleaseEven before the actual release, keep the potential audience aware with teasers, outtakes, and other fun stuff, to drive interest in the video once available.Coordinate forInstantaneous ReviewOne of the greatest tools in promotion is controversy. Have a couple of reviewers get a look in advance, and find one or more topics for them to talk about in a debate that does not detract from the message, but which engenders interaction.

Accelerate first 24 hoursAccelerate first 24 hoursIf possible, dump new viewer markets over time, feeding off the excitement of one audience for the next, and the next. If your growth can reach critical mass within 24 hours, your ongoing success becomes far more likely.

Give incentives for comments and likesWe all want to support our friends, so do what you can to give people reasons to share or comment or like your video.Bring a Friend, share a friendNot only is it important to get folks to see and appreciate your video; it is critical that they connect and pursue your Call to Action. Get feedback from those that have been most positively impacted by your message, and get that feedback into the loop ASAP. People do what they see others do successfully.

Be prepared to Fuel the FireEven after your video has been released, there is much you can do to drive new viewers.Bloggerso Contact consumer-drivensites While it takes the longest to drive one way or another, starting early and repeating often your message to the public is critical. More eyeballs means more traffic, more CTA response, more of everything you need for the campaign to be successful o Contact industry allies Reaching out to sympathetic and similar sources is at once an acknowledgment of the industry as a whole, but a bit of good natured quid pro quo will help drive additional interest.

o General Interest and Mass Media
While generally you want to stay focused on your target demographic, it is also good to create a general awareness of your campaign, your message, your product or service.
Video Review

o Specialty Review
Your marketplace has its own experts. Work with those individuals and teams with a good reputation, to get a positive or at least affirming message from them that you can use to further promote and expand attention to your campaign.

o Categorical Review.

From a production standpoint, getting identity supported by others in the same kind of project can further build rapport with others, and perhaps build an ancillary viewership through the association therewith, o General Review Much as dealing with consumers directly, choosing to work with promotional Websites and those that are actively seeking new and innovative video gives you a lift, just for attempting the process.