What you should and shouldn’t do in film making

Do’s

Specialize in Content Theme or Message

The better you become at what you do, the greater the chance others will see the value in what you are accomplishingthe value in what you are accomplishingUse quirky humor and ironyWith your tongue firmly in cheek, you have a better chance of weathering the current field of videos being created. Humor and positivity are the objectives now, and you will do well to take advantage of this trend.Develop YourStrategy beyondYour BoundariesMaybe your humor is too biting for your current clientele. Realize that there are a wide array of tastes, and thinking beyond your current framework will offer opportunities you might otherwise miss.

Perform DueDiligence onmaterialClear the IP barriers by remaining free of encumbrances of plagiarism, libel, etc. Make sure your legal standing is iron-clad.etc. Make sure your legal standing is iron-clad.Open yourboundaries andrestrictions as much as possibleInclusiveness is a huge benefit in the video marketplace.

Consider all the alternatives, and see how you can take advantage of that opennessKeep producingIt has taken this far to actually say it, but your best likelihood on creating a successful video is not instantaneous viral acceptability, but of making a long series of successful videos, that do what you desire of them, that convey your proper message, and that get the appropriate response to your calls to action. DO good work, and you will achieve the appropriate measure of success.

Don’ts

Become subject to your own pressBecome subject to your own pressIt is pretty easy to watch growth happen, and believe your job is done. But a constantly repetitive video business is more than that. Stay controlled about our business, keep your outreach expanding. Keep a rational eye on your work, and don’t get fooled by instantaneous success or failure.

All things change.Take criticismpersonallyA reviewer’s venom is often just a manifestation of their emotional state, and rarely is reflective on the material they review. Just as you don’t want to overblow your praise, take into consideration the origins of the complaint or criticism, and look only for warranted improvement. In any negative there is a root of truth, so take that into account on future projects.Be above the parodyIf a video you do gets spoofed, take it as high praise, no matter its take on your version. The benefit of replication stems from the reality that such will lead inevitably back to the source, thereby driving your video along with theirs. Even consider making spoof videos of your own video, since you can see the flaws that the parody inevitably draws from.as high praise, no matter its take on your version. The benefit of replication stems from the reality that such will lead inevitably back to the source, thereby driving your video along with theirs.

Even consider making spoof videos of your own video, since you can see the flaws that the parody inevitably draws from.Forget toacknowledge othersThe worst thing one could do is take sole credit for something that is clearlya collaboration. Getting the word out about your awesome team, all the help you have received, and who all was involved are all ways to improve your standing, and drive new loyal viewers to your videos.Forget to monetizeIn all of your video production, remember what it is you are trying to accomplish. When possible use Google AdSense and AdWords programs to drive revenue from viewership, and make the best out of your promotional needs.

Stop making more

Don’t see an individual video as being your sole objective. An ongoing campaign of new videos, expanded viewership, and a broader consumer base for your products and services needs to be your primary concern.

Specific Details & Common Terms in Video Production

Action Axis
The imaginary line along which subjects move to maintain screen direction. Crossing it or reversing it causes errors in continuity that are confusing to the viewer.
Close-up (CU)
Tightly-frames camera shot where the principle subject is viewed at close range. Pulled back would be considered “medium close up” -(MCU), while zoomed in very close is “extreme close up”-(ECU orXCU)
Composition
Visual constitution of all characteristics of a shot. Combined qualities form an image that is pleasing to view.
Depth of Field
Range in front of a particular camera’s lens in which images appear in focus. Depends on distance from subject, focal length of the lens and aperture settings.
Establishing Shot
Opening image of a program or scene. Usually wide angle or distant perspective that orients the viewer to the setting and surroundings.
Framing
Process of composing a shot for content, angle, and field of view as well as perspective.
Long Shot (LS)
Camera view of subject or scene from a distance, showing broad perspective
Nose Room

Space between subject and the edge of the frame, in the direction the subject is looking. Also known as ‘look room’.
Over-the-shoulder shot
View of the subject with another person’s shoulder in the shot. Used in interview shots and situations.
Pan
Horizontal camera movement, from Right to Left or Left to Right, from a stationary position
Pedestal
Vertical camera movement, from low to high, or high to low, keeping the cameral level.
Rack Focus
Shifting focus between subjects in the foreground and background so the viewer focus shifts with the camera.
Remote
Video shoot performed on location, outside a studio environment.
Rule of Thirds
Composition theory wherein field is divided horizontally and vertically by thirds, and subjects are placed along those lines.
Scene
In the language of moving images, a sequence of related shots usually consisting of all action in a particular location.
Shot
Intentional, isolated camera view that will work with others to create a scene.
Tilt
Vertical rotation as if on a tripod.
Tracking
Lateral movement of a camcorder that
travels with a subject, Should remain a uniform distance from the subject.
Vignette
Visual special effect where viewers see them image through a perceived keyhole, heart shape, etc. Low-budget films can attain this effect through aiming the camera through the appropriately-shaped cutout.

Whip Pan

Extremely rapid camera motion from left to right, or vice versa, appearing as an image blur. Two such pans in the same direction edited together to make one moving from, another moving to a stationary shot can effectively convey a passage of time, or a change of location.

With this working vocabulary, these tips, and a recommendation to just go make some videos, you are on your way. Who knows, you may have the next Grumpy Cat! And even if you don’t ever succeed in making the Viral Video, you will at least have quality video in your library, and a host of new skills to deploy on your next big project!

So share this information, and get behind the camera. There is a world to record out there.
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